By John Gittelsohn and Maxwell Adler | Bloomberg
Stan Kroenke, the billionaire owner of the National Football Leagueâs Los Angeles Rams, first targeted billboards that his lawyers said threaten the prosperity of his $5.5 billion sports and entertainment complex in the nationâs second-largest metropolis.
When that didnât go his way in court, his companies found another reason to sue the city of Inglewood, where his SoFi Stadium is home to the Rams and host to this yearâs World Cup games, the 2027 Super Bowl and 2028 Olympic events. Kroenkeâs companies now claim the city stiffed them on almost $400 million they spent on public roads, sewers and other infrastructure, as well as police and fire protection.
As the dispute escalates in Los Angeles Superior Court, Kroenkeâs companies say their project âliterally saved the city from bankruptcy,â while Inglewoodâs attorneys contend that âbillionaires are not above the law.â
Kroenke, whose net worth is almost $27 billion, developed the 300-acre site known as Hollywood Park without public financing, rare for such a massive sports facility. But his lawyers argue the city has undercut his investment in the complex that opened in 2021 and features, in addition to the stadium, the 6,000-seat YouTube Theater, as well as office, retail and residential buildings about four miles east of Los Angeles International Airport.
The fight started after Inglewood approved a contract in April with WOW Media to install as many as 60 digital billboards around Hollywood Park that would share ad revenue with the city.
Kroenkeâs companies complained that the deal violates terms of their 2015 development agreement that prohibits billboards near the SoFi complex and that it diverts money away from the billionaireâs investment while taking advantage of traffic to his venues. They asserted the signage would undercut exclusive sponsorships and enable âambush marketingâ around some of the worldâs biggest sporting events.
Ultimately, a judge rejected the arguments for blocking the WOW media deal and said the development agreement with the city is invalid because it was improperly enacted.
âWe have every right to use public land for what we want to do,â Inglewood Mayor James Butts said in an interview. âI donât see any legal arguments that would give them control over what we do on city land.â
In the more recent complaint, Kroenkeâs companies argue the city must still reimburse them for $376 million in public improvements â payments the city counters it canât make because thereâs no valid development agreement.
âThis isnât about SoFi and whatâs already been built,â said Louis âSkipâ Miller, the cityâs attorney. âItâs about public funds being paid to a private party going forward â for which the law requires a valid agreement.â
A spokesperson for Kroenkeâs Hollywood Park said the cityâs decision to unilaterally void the development agreement after a decade is unlawful.
âFor more than a decade, Hollywood Park has been committed to the City of Inglewood, successfully developing a global destination that delivers significant economic benefits, including jobs, housing, infrastructure, and world-class events to the community,â according to the spokespersonâs statement. âBecause the city has refused to honor its agreement, Hollywood Park was forced to take legal action.â
Hollywood Park neighbors the Intuit Dome, a $2 billion arena developed by the emeritus Microsoft chief, Steve Ballmer, that has been the home of his Los Angeles Clippers basketball team since 2024. The opulent venues, along with the Kia Forum that formerly hosted the Los Angeles Lakers, have earned Inglewood the nickname âCity of Champions.â Ballmerâs companies also sued over the billboards.
Kroenke has a history of playing hardball with his teamsâ cities. He moved the Rams from St. Louis to Los Angeles in 2016, prompting years of litigation that ended with a $790 million settlement. The Rams face the Carolina Panthers in a wild card playoff game Saturday.
The case is Pincay Re LLC v. City of Inglewood, 25TRCV04256, Los Angeles County Superior Court.